By Charlie Hutton 

September 21, 2021 Charlie Hutton

OK, so let’s talk lead generation. It’s on the back of a Crusader Call-In with Fellowship members last week, where the question raised was: “Charlie – Our cost to get a lead through Google Ads is going through the roof… WTF?!” … Or in other words, the age-old question of how do you win faster, by getting cheaper leads when advertising costs start to creep.  Short answer… You don’t, because here’s what to consider ...

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By Charlie Hutton 

September 19, 2021 Charlie Hutton

Something to consider this week about the moto, mantra and motivation of the men in this tribe: “Make More. Provide More. Be More.” Six words that have been the backbone of this movement since day dot. The interesting thing being today – the order, not the words. … And the reason why so many men fall at the first hurdle. Because truth is, far too many in this game have the wrong things in ...

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By Charlie Hutton 

September 16, 2021 Charlie Hutton

Sounds odd to say it out loud… … But on Sunday, I was jealous of Barney. He was at a birthday party and hanging with his mates – eleven of them. A tribe and a pack, bound in every way but blood. Something that I had in droves when in a team and out of the Ice, but something that fast got put on the backfoot as I got older.  Truth is, it was ...

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By Charlie Hutton 

September 14, 2021 Charlie Hutton

So on the back of last Thursday’s email on Brotherhood, seems some men are confused about group size – and more importantly asking the question of: “How many men is optimal for collective honour…?” So let me explain. In my experience, when it comes to men effectively pushing in the same direction then a group of ten to thirty is optimal.  … A size that is universally considered tactically effective because every man personally ...

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By Charlie Hutton 

September 12, 2021 Charlie Hutton

Here’s an instructive conversation I overheard yesterday, while me and Barney were in the line at Starbucks: “I’m just waiting the next ten years out – then I’ll be sixty-two, able to retire and do what I like…:”  Hmmmmmm… … Two things to consider about that: #1 – Ten years – really??!?!  Well, I guess he’s got more patience and more time to wait around than I have. #2 – Do what you like ...

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