OK, so let’s talk lead generation. It’s on the back of a Crusader Call-In with Fellowship members last week, where the question raised was: “Charlie – Our cost to get a lead through Google Ads is going through the roof… WTF?!” … Or in other words, the age-old question of how do you win faster, by getting cheaper leads when advertising costs start to creep.  Short answer… You don’t, because here’s what to consider ...

Something to consider this week about the moto, mantra and motivation of the men in this tribe: “Make More. Provide More. Be More.” Six words that have been the backbone of this movement since day dot. The interesting thing being today – the order, not the words. … And the reason why so many men fall at the first hurdle. Because truth is, far too many in this game have the wrong things in ...

Sounds odd to say it out loud… … But on Sunday, I was jealous of Barney. He was at a birthday party and hanging with his mates – eleven of them. A tribe and a pack, bound in every way but blood. Something that I had in droves when in a team and out of the Ice, but something that fast got put on the backfoot as I got older.  Truth is, it was ...

So on the back of last Thursday’s email on Brotherhood, seems some men are confused about group size – and more importantly asking the question of: “How many men is optimal for collective honour…?” So let me explain. In my experience, when it comes to men effectively pushing in the same direction then a group of ten to thirty is optimal.  … A size that is universally considered tactically effective because every man personally ...

Here’s an instructive conversation I overheard yesterday, while me and Barney were in the line at Starbucks: “I’m just waiting the next ten years out – then I’ll be sixty-two, able to retire and do what I like…:”  Hmmmmmm… … Two things to consider about that: #1 – Ten years – really??!?!  Well, I guess he’s got more patience and more time to wait around than I have. #2 – Do what you like ...