Ok – let me level with you…
Now, I don’t know about you but for me, and even from a young age, I’ve never really fit in.
I mean, I’ve got friends, good ones – but I’m always that square peg in a round hole.
Funny thing is, and based on a what I’ve seen from the smart ambitious men here inside of The Fellowship, it’s a common trend for men like you and I.
Truth is, and in my experience, being like everyone else is STUPID.
Case in point: too many men, right now, are looking to double-down and fit in with what others are doing.
Which is most cases is NOTHING, and in others, it’s dumb fuckery of the highest order.
Because if history has taught me anything it’s that conforming to industry norms is the fastest way to become anonymous in any market.
Now, encase you weren’t sure, let me break it down…
Anonymous = Invisible.
… And invisibility in a “normal” market is a one-way ticket to rock bottom.
So god help you in the middle of a pandemic as the markets continue to contract.
You see right now, you MUST consider that standing out and doing what others in your market will not, is the O-N-L-Y way to weather the storm.
… Which in most circumstances means being different, and comes from standing out from the crowd or what we call here:
RUTHLESS POSITIONING.
It’s how the men inside of The Fellowship are continuing to get results when everyone else in their market is, dropping their pant on price and scratching around for scraps.
Make More. Provide More. Be More.
