Question fresh in from Joe C.
“Charlie I’ve just watched your video series and it was like you were bollocking me for the last 12 years in business – exactly what I needed 🙂
My question is this. I’ve got a small business with a small team and over the years we’ve grown but not at the rate I’d like.
Every time I try to really scale, things get forgotten, deadlines get missed and I get stressed out.
It seems the bigger we get the less money I make – so what am I doing wrong, why can’t we scale, and how do I do it the right way without fucking everything up?!?!
Thanks, Joe C.”
Instructive question from Joe, and one that might be relevant to you too, if you’ve ever felt the dark mark of standing still (despite being on the cusp of something BIG).
So here’s what’s to consider…
Scalable things meet three criteria:
1) They are teachable.
Meaning they are process-driven.
… Or in other words, with a set of instructions, what you sell should be able to be offloaded and outsourced to others to do – predictably and consistently.
2) They are valuable.
Sounds obvious I know, so let me be clear – they are valuable to YOUR customers.
… Because here’s the thing, valuable things are unlikely to be commoditised which means you can keep charging more without resistance.
3) They are repeatable.
Meaning the customer is likely to come back to buy again and again (and again).
Think razor blades, not razors.
With me?
Good.
So right now, and if like Joe you are hungry to stop growing and start scaling then you may want to consider shifting your focus to ruthlessly prioritising and executing in these three areas:
• Creating teachable processes
• Delivering valuable solutions
• Selling repeatable services
Get that done my friend and you put yourself at the helm of a business where you can:
• Consistently remove yourself from the grunt work
• Consistently charge premium prices
• Consistently maximise profits
… and consistently do it all at SCALE.
Make More. Provide More. Be More.
Charlie Hutton.
