Question in from Ben in Manchester…
Charlie, do you really read these emails? If I could go from 3 to 25 enquiries a day in my business I’d be laughing. What’s the best way to generate leads right now? Ben
Now, before I get onto lackluster lead generation, let me clear something up…
Yes, I write these emails, hence the typos.
Yes, I read the replies.
Yes, I answer good questions.
(On my schedule so it takes a while.)
Anyway back to Ben and his lead generation question, because here’s what’s important to consider:
… Aimlessly throwing “more” onto any fire rarely fans the flames.
See, the painful truth is this:
At 25 enquires a day most in this game wouldn’t be laughing, they’d be fucked.
I mean, think of the time needed to do quotes alone?!
It’s a one-way ticket to overwhelm, firefighting, and shit falling through the cracks.
Now, here’s the secret and what to do instead…
Don’t think ‘more’ think ‘SIMPLE.’
After all, complex business models are almost impossible to scale.
… Unless you have very deep pockets and lots of people.
In my experience, the simple power of ‘ONE’ has the possibility to make you a million or more.
Think, ONE profitable offering, targeted to ONE profitable audience that leads to ONE profitable process.
Because in my experience…
SIMPLE SCALES – FAST.
It’s is exactly what long-standing member (and my favorite South African) JR has done inside of the One Man Empire experience over the year:
He’s gone from chasing lots of projects, that need lots of quotes, that demand lots of his time…
To a ruthlessly simple and profitable model around ONE profitable service.
- No more headaches.
- No more juggling.
- No more shit.
… Just ONE enquiry a week and he’s laughing all the way to the bank.
- No more chasing leads.
- No more being overwhelmed.
- No more being undervalued.
Anyway… Long story short and my answer to Ben:
Don’t hunt down 25.
Let ONE come to you.
ONE focus gives TOTAL freedom and control.
If that sounds like something you want – more about how you can get it here:
Make More. Provide More. Be More.