Saw this dumb fuckery posted on LinkedIn last week, from a so-called “Growth Coach.”
Something that only goes to highlight my hate for those wet behind the ears who spout advice and the kind of arsehole thinking that makes blood pour from my ears.
Anyway here’s the post:
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Every small business should have:
- A 1-year business plan
- A 1-year marketing plan
- IT infrastructure
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Now, I can’t think of a more painful and slow way to build a profitable empire as just one man.
See if history has taught me anything, it’s that for most, there is one thing and one thing only that you need in your toolbox…
… IF you’re looking for the fastest path to profit:
A Reliable, Predictable, Consistent “System” That Affordably And Efficiently Provides High Volumes Of Good Customers.
Get that right and nine times out of ten everything else kinda falls into place.
So let me break that down for you…
#1 System – Something that happens CONSISTENTLY like clockwork.
… In other words, you starting to remove the guesswork, so that can go to bed at night roughly KNOWING how much business will be coming in the next day, the next week, the next month and the next year.
#2 Affordable – Consider that not needing to spend a fortune to make a fortune.
… This is about LEVERAGE and starting to get a reasonable return for every single pound that you invest in marketing and sales.
#3 Efficiently – Without the day-to-day shit or firefighting that goes hand-in-hand with this new rapidly emerging economy…
When it comes to efficiency you could say “hands-free” or by starting to leverage automation…
It comes back to One Man Empire Iron Law #11 – Automate Or Die.
#4 High volumes of good customers – Those that have been pre-vetted, pre-screened and indoctrinated to your way OR your working.
Meaning that they pay you what you deserve without being a massive pain in the arse.
Think of those four things as the keys to the kingdom when it comes to growing a PROFITABLE business at scale.
Deploying anything else before that shit is in place is a distraction and dumb fuckery – despite what those with morally low IQ’s online will tell you.
It’s why the smart ambitious men that come and join us here, get results…
… Because they prioritise and execute in these four areas above all else.
It’s the only way to manufacture:
- Confidence
- Consistency
- … AND Control
Anyway, you can discover more about that here.
Make More. Provide More. Be More.
Charlie Hutton
