Today I’ve got a cautionary but instructive tale about an infamous cowboy and horse thief…
So here goes…
Legend has it Remus Reid, was sent to Montana Territorial Prison in 1885…
He escaped in 1887…
… And then robbed the famous “Montana Flyer” SIX times.
In 1889 he was finally caught by Pinkerton detectives at which point he was convicted and hanged.
Now, here’s what’s interesting about that.
Remus has a great-great-nephew – a US senator called Harry Reid.
Rumour has it that Harry has a plague up in his office, describing his uncle’s legendary status and antics as the following:
“Remus Reid was a famous cowboy in the Montana Territory…
His business empire grew to include the acquisition of valuable equestrian assets and intimate dealings with the Montana railroad.
Beginning in 1883, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad.
In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency.
In 1889, Remus passed away during an important civic function held in his honour when the platform upon which he was standing collapsed…”
No finer lesson in how SPIN and BRANDING can be used or leveraged to manipulate the facts.
Anyway the point today is not about telling lies…
… And all about being upfront and a man of your word.
Because you’d be wise to understand, that now more than ever, customers and prospects are actively digging and looking for skeletons in your closet – before they buy.
Something to do with the natural gravitational pull of fear when it comes to spending money.
… And backed up by what seems to be an emerging state of dishonour among competitors as they whisper in YOUR customer’s ear.
Meaning most men in our shoes need to consider that any and all dirt available on you, your business or your employees (true or false) should be controlled at all costs…
… And presented to your prospects upfront and on your terms.
Truth is, and when push comes to shove there is martial valour in presenting the full facts, warts and all.
I don’t know about you, but in my experience, honesty and virtue will always be the making of any man.
Make More. Provide More. Be More.