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Rejecting dickhead customers in lockdown 2.0

November 19, 2020  

By Charlie Hutton

November 19, 2020

So it appears that there’s a worrying trend on the rise.

One started by the mindless-mainstream-media and one backed up by the fear that’s starting to seep in.

That trend?

The school of thought that men like you and I should gratefully take every pound that is offered, especially right now and in this new emerging economy…

Now, I get it. 

To most men that think like we think, the thought of rejecting money goes against everything we’re brought up to believe. 

… BUT in order to survive the fall out of the next 6 months, it’s important to be pickier than ever.

And that means always choosing GOOD money over bad.

Or in other words, ruthlessly refusing to let the dickheads into your business.

Truth is, and on average, I turn down bad money in the form of men that apply for The Fellowship every week. 

On average, and if we have a spot open – only 1 in 4 will cut the mustard.

And that’s, usually for one of two reasons. 

Reason #1 – I don’t believe they can afford it. 

I’m not in the business of taking money from men that can’t pay up. 

Reason #2 – Fit. 

Whether it’s personality, attitude, work ethic or whatever, there are some folks that just aren’t a good fit for me of the other men that we have around this table.  

The point being, dickhead customers will drag you under and back into a state of overwhelm, quicker than a tsunami hitting the shore. 

And right now…

  • Your family are relying on you.  
  • Your business is relying on you. 
  • Your own future is relying on you. 

 Men that retreat (aka hide) will die, and those that advance will prosper.  

In this life, it is your responsibility ALONE to protect yourself, protect your environment, and protect your business from any and all dickhead customers. 

So today the mantra for money is and always will be:


Which means, you, starting to surround yourself with better


Make More. Provide More. Be More. 


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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