This week I talked about c*cks in a boardroom and landed a private client.
Let me rewind…
See, I found myself in this boardroom as a favour to a mate.
He is the long-suffering Sales Director of this company.
He hates their marketing (it’s terrible) and wants the charlatan agency out.
And I was there to help ‘enlighten’ the other members of the board.
Anyway, as part of this, I told a story about my 9-year-old son.
Recently he’d been to London with my wife.
She’d taken him to a few of the famous museums.
And he had a whale of a time.
Not learning about dinosaurs, cool art, or space and whatever… oh no.
My boy had a great day because of all the c*cks on display.
He thought it was hilarious.
So entertained was he by all the appendages, Emma gave him her phone so he could take photos.
When they got home there was c*ck slideshow.
Anyway, as I told the story, everyone laughed.
…thinking about having a nine-year-old, being nine, or imagining my son living his best life.
One guy howled with laughter.
This bloke was in his 50s and at the end of the meeting he came over…
He said the story had reminded him of his son at that age.
Then he explained he was this company’s accountant and asked was the deal was with working together.
Long story short, he’s now a private client.
Plus the charlatan marketing agency got the boot.
And the reason I told that story is the same reason I’m telling you…
It’s easy to get lost in your own importance in this game.
It is easy to take marketing far too seriously.
Thinking that because your profession is very important…
…Or because customers appear drier than the Sahara…
…Or because your customers are other businesses…
Then you need to keep it serious.
Truth is, humans buy from other humans.
Talking solely about statistics, numbers, and dull subject matter bores folks to tears.
Humans like entertainment.
Stories are entertaining.
Funny, adventurous, relatable… it doesn’t matter.
Always remember, stories sell.
C*cks optional.
Make More. Provide More. Be More.
Charlie Hutton
