The saying goes that ‘revenge is a dish best served cold.
And last week I was told a story about revenge from Michael, a long standing member of One Man Empire….
See Michael runs an electrical business he’s built from the ground up.
A few years ago he got what he thought was a dream contract with a national housebuilder.
Yet he soon realised the dream was a fucking nightmare.
And that national housebuilders are complete c*nts.
… Endless emails at all hours of the day and night… dangerous site management… constant headaches and ‘add ons’… all for a wafer-thin profit.
Now, since Michael has been behind the scenes here, he’s simplified the shit out of his business and shifted to a NEW updated and streamlined model.
And so last week the moment finally came…
He told the housebuilders to forget the money and hit the bricks.
I asked him how they took it.
Apparently, they couldn’t believe it.
How dare someone sack them!
He should be grateful, thankful, happy for the work blah blah blah.
Oh to be a fly on the wall of that conversation.
Because here’s the thing…
If you feel like shit is harder than it needs to be – chances are it’s because over the years you’ve created a monster, not a machine.
It’s why I always urge simplification over selling at all costs.
After all, when you simplify fast, you cut out the crap and you get profitable – immediately.
When you drop the generalist bullshit you stand out.
… And when you stand out you can command prices based on value, not costs.
Best way to simplify?
A ruthless focus on shifting to a model driven by…
- ONE profitable audience
- ONE profitable offering
- ONE profitable process
It’s the only way to profit in this NEW economy without – being bent over the barrel.
… But more on that here:
Make More. Provide More. Be More.