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The chaos and freedom matrix

March 2, 2023  

By Charlie Hutton

March 2, 2023

There’s a chaos or freedom matrix… 

Let me explain each, one by one… 

  1. Complex Model + Low Automation

Now, chances are if you’re feeling overwhelmed and underpaid right now, you’re here.

And truth is, most businesses built from the ground up are here. 

Built up brick, by brick…doing anything to make it work… saying yes to any customers… 

And in the beginning, you don’t think about chaos or freedom. 

(I didn’t.) 

You think about making as much money as possible.

It is only after you’ve been going a while you look around and think: 

“Sh&t, I expected more by now” 

It’s why operating here leaves you trapped in chaos and unable to scale. 

  1. Complex Model + High Automation

Now, let me be clear, automation is bloody brilliant. 

Trouble is, layering it onto a complex business doesn’t move the dial. 

It’s like putting kids plaster on open heart surgery. 

Plus… building automation for a complex business? 

That requires some high skills and some DEEP pockets.

  1. Simple Model + Low Automation

Now, this one is (slightly) less chaotic. 

Trouble is, even if your business is brilliantly simple…without automation, you remain the lynchpin. 

… And if you are the lynchpin holding it all together you can’t scale.

  1. Simple Model + High Automation

The place where freedom reigns. 

And the sad truth is, too many men in this game have built a business that’s a prison.  

(I did and it nearly killed me.) 

…Which is ironic when you consider that most men get into this game for more freedom, not less.

This is where the business is no longer a noose around your neck…

… but a profit-pumping machine that will give you and your family a good life. 

That’s why if you want to push to 1M+ in a way that allows you to take time out – you’d be wise to focus on transforming your business into: 

A Simple… Automated Machine…That Scales. 

This is how Matt got back 24 hours a week and hit the half-million mark.

… How Alex automated 107 tasks and scaled to his first 60K month.

… And how Chris replaced eight employees with a fully automated system that doubled his business, almost overnight.

So if you too are interested in pushing to 1M+ and finally unlocking the door to freedom… 


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Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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