I’m going to say something controversial today.
See, inside this month’s Iron Bulletin I’ve written about the new James Bond and The Fellowships very own “Q.”
Now, on our way to the cinema, Emma told me that there is internet talk about the next 007 being a woman.
James Bond is a man.
A British man of any ethnicity.
As long as the actor can do the terribly posh accent (unlike Pierce Brosnan’s shitty interpretation) I’m in.
Now let me be clear…
This has nothing to do with man vs woman.
… And everything to do with me knowing what I want, and sticking to my guns.
See, there is power in knowing what you like (and holding onto it.)
Funny thing being, for men like you and I, there will always be BIG money in knowing what your customers likes and staying true to that path.
People are not going back to the cinema in droves because the latest Bond is changing it up….
People are filling up the cinema to watch the James Bond we know and love.
Truth is, once humans like something, well, then we become creatures of habit and we stick to it like glue.
- It’s the reason I go to the same places on holiday.
- It’s the reason I buy clothing from the same stores.
- It’s the reason I use the same suppliers.
Yet in my experience, too many men in this game forget the power and riches in knowing what you like and holding onto it.
They get distracted by new shiny objects and start thinking that their customer wants something different…
When in reality, they don’t.
Customers stay loyal because of predictability.
Meaning this week, to truly profit you would be wise to consider this as your mantra for money:
Know What You’re Customers Like (And Hold Onto It.)
Make More. Provide More. Be More.