Walkie talkie message in from Fellowship member Karl L, last week.
“Charlie – just had someone demonstrate LinkedIn’s Sales Navigator. Looks like I can find who I want to target quickly – any thoughts…”
It’s just a tool.
Nothing more. Nothing less.
In fact, and in the cold hard light of day, I guess you could say that it’s nothing more than a glorified Yellow Pages.
A place where you can find, filter and follow-up people.
… Just like Facebook.
… Just like Twitter
… Just like Networking.
You see here’s my B-I-G beef with the frenzy online and the rapid rise of new tools and new tactics – it comes back to Sun Tzu and the Art Of War
“Tactics without strategy is the noise before defeat…”
A mantra that has not only stood the test of time, but has single handedly been responsible for building some of the world’s most powerful Empires – from the ground up.
After all, how good is any tool, without a strategic process for SYSTEMATICALLY turning it into sales, revenue or cash in the bank.
It’s why now more than ever, for you and the other smart ambitious men in this tribe, who want to capitalise on the booming bounceback, you would be wise to start thinking, strategy first.
An art and science that comes down to strategically considering how to start scaling, SUSTAINABLY in the new economy.
Get that right and the tools and tactics are irrelevant.
Truth is, when you put strategy first, in most cases, you can plug any tool or any tactic on the front end, and all but guarantee a consistent and confident rise in revenue.
It’s why here, inside of The Fellowship, and as part of every new member’s rapid deployment we start with nailing to the floor the next 90 Day Strategic Strike.
An evolution that turns the blind-sided into battle-ready.
… Regardless of the tools
… Regardless of the tactics
… And regardless of the economic conditions.
See, boom or bust the outcome is always the same.
… No wonder the men here get radical results.
Strategy first – ALWAYS.
Make More. Provide More. Be More.