So I don’t know what it’s like in your house, but in mine, and just two days after Christmas – I’m already bored, and my mind is already scheming.
… Probably something to do with the utter shit that Barney has on the TV.
I mean, and after all, since when did watching someone else playing Minecraft become something that could, or should be watched for 2 hours straight.
Point being, Boxing Day is when I start looking for opportunities – and in my experience, there’s no bigger opportunities than in how things are sold.
… Or more importantly, ruthlessly ripping apart and dissecting the selling PROCESS, from head to toe.
So today, and as the shit continues to be played on the big screen, by the kids at home, here are the three things I’d urge most to urgently start considering about how they sell:
1) WHO is doing the selling and to WHO?
… Is this a match and is this what is expected?
2) WHERE is the selling taking place?
… Is that place designed to make sales happen and get people over the line?
3) WHEN does the selling occur?
… Is it organised or is it just random?
Truth is, the answer to those three questions alone are what could make all of the difference as this next few weeks kick in and the new economy takes grip.
It only goes to show that as the new year rolls in, the victor will be the man that is willing to start changing today what most won’t consider changing tomorrow.
Make More. Provide More. be More.
