It’s Sunday, 8.37 am, we’re running late and I’m having a wobble…
A mental wobble that is, not physical.
Now, it might be due to the fact that Barney won’t get his fucking trainers on for rugby practice…
Or the fact that Emma has bookmarked The Great British Bake Off for the TV tonight.
But I suspect it’s something deeper.
See, for the last seven days, I’ve noticed my mind teetering on the edge of fatigue and panic.
A place that I called home 7 years ago, but until last weekend, an old friend that I’d thankfully not bumped into for a long time and one that I hoped I’d not see again anytime soon.
The fact of the matter is, I should have seen the warning signs.
Because after 12 months of sobriety from the lame-stream news, thanks to the pandemic, I relapsed and replugged back into the media matrix.
Dumb-fuckery of the highest order and a self-administered coup de grace that kick started minute by minute checks on what “might” have happened, what’s “possibly” going to happen and what “could” be the consequences.
A slippery slope of being aggressively re-indoctrinated into a state of fear and panic.
One made worse by friends, family and strangers driving my mindset to its knees by banging the drum of the dread. You know the drill:
“Maybe that isn’t a good idea right now…”
“Maybe we shouldn’t do this today…”
“Not everyone else is acting this way… ”
A state of mind that all but forces YOU to bend yourself over YOUR own barrel, double guessing every step and every move as you feel the sky starting to fall. And there’s only one place to go from there – and that’s down because…
Fear Becomes Your New God…
A subtle subconscious switch that dictates contraction and caution.
One that’s backed up by the eerie echo-chamber encouraging us all to be good little squirrels and burrow our nuts away for the L-O-N-G winter that’s coming.
NEWS FLASH – cautious, contracting and careful companies ALWAYS get caught with their pants down.
Little wonder this great nation was built on a ruthless religion of conquest over caution.
An age of expanding empires, liberty and going where no man dared go before.
It’s why so many men over the years have fought tooth and nail for the right, and personal freedom, to be able to stand on their own two feet or die trying.
Which makes my wobble and this worrying trend in the rapidly emerging economy around caution – of grave concern because the simple fact of the matter is this:
Too Many Men Are Cautiously Playing Out The Last Quarter Of 2020…
… Sat waiting for the Government to make a FIRM and FAIR decision for them, their business and their circumstances.
Trouble being, and if the last 6 months have taught us anything, it’s that Westminster’s allegiances lie firmly with those who line their pockets – Big Business.
Meaning, you must consider that waiting till January for the dust to settle – or worse still, a vaccine – will be a swift stake through the heart… If history has taught us anything, it’s that those who continue on with caution are already dead in the water.
Which just goes to show, my wobble was the wake-up call I needed to blow the whistle on this self-imposed state of being afraid. See, the truth is…
This Current Crisis Is A Gift Horse
To Any Man Of Action…
While the masses continue to forge their faith in fear, for those that choose to buckle down – fortune awaits.
That means starting to see and seize the OPPORTUNITY in your business, in your market and in your situation – immediately, right now and with full force.
After all, and if the results you see on pages 3 and 4 are the measuring stick of what’s already been done by the men of The Fellowship throughout the lockdown, throughout the restrictions and throughout this pandemic so far, then…
Money Is Moving Faster
Than Most Ever Imagined…
Don’t be fooled – the chance for you to ethically steal customers from your competitors has never been easier… And the bar to get new prospects in your business and over the line has never been lower. Case in point:
When has it ever before been a USP to be open for business?
When has it ever before been a USP to have a REAL person pick up the phone?
When has it ever before been a USP to be willing to see a customer face to face?
As everyone else battens down the hatches and continues to mutter these fateful words…
“We Can’t ‘Cause of COVID…”
You Can And Should Be Cleaning Up…
Because here’s the kicker – since the dawn of time, NEVER has just doing what’s expected, put you and your business head and shoulders above the competition – like it does right now.
I could go on and ON. The simple fact of the matter is that the need for strategic strikes and rapid deployment is NOW.
As the sands of time fall through the fingers of 2020, and 2021 rolls in, I fear that for too many it will be too late, and they will have missed the boat.
So, if any of this rings true, then remember that this pandemic means that now is the time… Now is your time… Now is about time you decided to unleash fire and hell’s fury on what you know you are capable of.
Make More. Provide More. Be More.