It’s official my friend, we now live in the twilight zone.
England is knee-deep in lockdown 2.0.
Northern Ireland has the added ‘pleasure’ of closed schools.
Nicola has got Scotland on more tiers than a wedding cake.
And the Welsh have got crime scene investigation tape on towels, trousers and toys.
On the surface, this could trigger even the strongest among us to have a crisis of confidence.
Yet I urge you to look a little deeper at the situation…
Because if the rumbling of what I’m seeing online is true, the majority of businesses are HIDING right now.
This might be out of fear, media manipulation, or in some circumstances downright laziness.
The good news being, this lack of action on their part creates the OPPORTUNITY for action on ours…
… An opportunity and a gap to pick up the ball they dropped.
Sweeping (stealing) a bunch of your competitor’s customers in one fell swoop, and right in front of their eyes.
But let me be clear, this window of opportunity is limited, and will be short lived.
The actions of men today, will set in stone their futures of tomorrow.
Remember, when all is said and done…
- Your family are relying on you…
- Your business is relying on you…
- And this great nation is relying on you to keep the money flowing and the wheels of commerce turning.
The fortune favours the brave, my friend.
So let’s punch this week square in the mouth.
Make More. Provide More. Be More.