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WARNING: The Lunatics Are About To Be Released From The Asylum…

April 11, 2021  

By Charlie Hutton

April 11, 2021

So here’s a beauty of an arsehole comment we got in on the cosmetics business late last night.

Seems now more than ever, people have got time on their hands to let their TRUE colours shine through.

… Now to quickly put you in the loop it was in response to an ad for one of our Vegan shampoo bars.

It starts…

“Please note that more than one shampoo is written shampoos NOT shampoo’s as it’s worded on your website. I will not be spending my money with you…”


Now let me be clear, this message started minus any foreplay and jumped straight down to brass tacts…


WITHOUT – “I hope you’re well…”

WITHOUT – “I thought you might like to know…”

Just straight-in, like a bull in a china shop, with Grade-A dickhead demeanour.

My response – Good. Ignore. Change nothing.

I mean, with the world going to hell in a handbasket, surely there’s bigger fish to fry than a forgotten apostrophe?!

The funny thing being, if the comments online are a measuring stick, it seems that over the last 12 months most of the general population have forgotten how to interact and engage with others.

The B-I-G problem being, tomorrow they’re being let out of their homes, let onto the high street and given the rubber stamp of approval to speak to others face-to-face and in person.

It’s why this week I’d urge you to remember that as the lunatics are released from the asylum, the rhetoric of “The Customer Is Always Right” is complete bullshit – unless you my friend have failed to do what you’ve promised.

… Meaning as Monday rolls around it’s time to keep in mind that this is YOUR business and YOU get to do what you want – despite what the customer will tell you.

Or you could say, even as this new economy emerges…

YOU still get to charge what you like…

YOU still get to open when you like…

YOU still get to sell what you like..

… And YOU still get miss apostrophes if you like.

Make More. Provide More. Be More.

Charlie Hutton 


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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