A big question.
And one that too few men in this life ask themselves…
And I get it.
It is a tough nut to crack.
But crack it you must.
See, most in this game operate under the same mental model.
The ‘more, more, more’ approach.
Like a 5-year-old kid in a sweet shop.
They want it all.
Saying ‘yes’ to any little thing that might bring home some bacon.
Whether it’s win, lose or draw – the answer, it seems, is always YES.
…Yes, I’ll travel to YOUR office.
…Yes, I’ll work under YOUR rules.
…Yes, I’ll commit to YOUR timescales.
Trouble is and in my experience, the word “YES” is a crippling curse to any self-made man of value.
Because when you say yes to everything AND the kitchen sink…
Things start to slip.
Focus is lost.
Overwhelm is imminent.
Sure, you’re not failing.
But fuck, you ain’t winning.
It’s why this is the question that always sets men free:
What Do You Want To Be Held Accountable For?
Because when you’re crystal CLEAR on what you’re responsible for – whether it’s:
… Winning more customers
… Working at higher margins
… Or scaling at speed…
You know exactly which opportunities get a YES.
… And which get a swift bullet to the back of the head.
Truth is, and as the rubber hits the road, when a man who knows what he wants to be TRULY accountable for…
He is not swayed by distraction.
Instead, he succeeds at the shit that matters – to HIM.
In other words, he avoids the gravitational pull of weakness and keeps winning.
He remains in control.
He remains at the top of his game.
He does less and masters more.
So, my friend, this week it’s time to get your ducks in a row and decide…
What The Fuck Do You Want To Be Held Accountable For?
Make More. Provide More. Be More.