“But I had no choice Dad! ”
… Barney, my son chuntered on the way to school this week.
His eyes were wide and pleading.
His expression fixed as if to say “what the fuck did you expect me to do?”
I could see that he whole-heartedly believed this was a no-choice situation…
… No choice but to leave his bedroom looking like a bomb dropped because otherwise, he’d be late for school.
Now, it’s hard for an eight-year-old to grasp that if you choose to play lego after breakfast you’re left with two (shit) choices:
- Leave your room a mess and get bollocked by me
- Be late for school and get bollocked by the teacher.
And here’s the thing, because I don’t know about you, but me I can often feel the same way – life seeming like a zero choice game.
Because despite being the man at the helm of the business, you have:
… No choice but to work late.
… No choice but to deal with dickhead customers.
… No choice but to bend yourself over the barrel.
Yet, I’d have you consider that if look a little closer, there lies an inconvenient and powerful truth:
See this game that we play is a constant string of choices.
Take right now…
…You’re choosing to read this instead of doing something else.
…You’re choosing whether or not to let something distract you.
…You’re choosing how to react to the emotion my words provoke.
Sure, sometimes you only have shitty choices.
… B-U-T it’s a choice nonetheless.
And therein lies the kicker…
Despite this inconvenient truth, many men on this journey choose the path of denial.
Denying they had a choice in the first place.
The choice of nothing.
And I get it, denying a choice will result in short term relief.
Yet the price in return?
Long-term pain and misery.
Because the truth remains the same…
Not making a choice—or denying you have one—is still a fucking choice.
…You’re choosing not to play with your kids.
…You’re choosing not to sack that customer.
…You’re choosing not to stand up and be counted.
So this week I’d urge you to remember:
The choice is yours.
Make More. Provide More. Be More.