Saw this post on LinkedIn yesterday…
.. It was a local marketing agency recruiting for a “Digital Marketing Executive”…
“We’re looking for someone with the following experience:
Experienced in Google Analytics
Experienced in Google Ads
Experienced in Facebook Ad Manager
Experienced in Linked-In Campaign Ad manager
Experienced in implementing SEO
Experienced in building and managing email campaigns
Experienced in HTML
If you have all of the above please send us a DM…”
In summary, I guess you could say they want the moon on a stick and they want it for less than a £20K salary.
I mean, fuck…
I’ve been in this game for close to 20 years now and I don’t even tick all the boxes.
Something that in my books only goes to reinforce Tuesday’s email about the worrying trend in mass marketing “Agencies” trying to stack ’em high and sell ’em low.
… WITHOUT being able to back it up or deliver.
Now before you say…
“B-U-T Charlie… that’s the problem with small agency’s, they only have small budgets…”
Here’s the big thing to consider…
… In my experience, normally the bigger the agency the bigger the fallout.
You see, over the years, I’ve had the pleasure of going into some of the world’s biggest brands to help try and salvage the utter shit that’s been left steaming on the doorstep by BIG agency’s.
Meaning I know from the inside out how most operate around the advice they give and the ads they produce – so let me lay their cards on the table:
Agency’s Priorities:
- Media commissions
- Mark-Ups
- Other profit centres
- Creative concerns
- Approval from other marketers
- Portfolio building
- Awards
- Satisfy clients ideas
- Results (but who’s tracking those anyway!)
Your Priorities:
- RESULTS
… It’s why if you are looking to capitalise on the current economic upturn you would be wise to NOT spend money on any agency (or marketing) that cannot provide a strict strategic plan to get a rock solid return on investment.
No excuses.
No exceptions.
No if’s, no buts, no coconuts!
Make More. Provide More. Be More.
Charlie Hutton
