Let me give you an insight into the internet and the level of dumb fuckery out there at the moment.
So it’s Monday morning, and I get this in my inbox from Michael – in all Caps:
“CHARLIE – YOUR SWEARING IS UNPROFESSIONALISM OF THE HIGHEST ORDER. I WOULD NEVER GIVE YOU MONEY – MICHAEL”
My response – short and sweet.
“Good – You don’t qualify to give me the money”
Now, in case you’ve not yet connected the dots an email like this should be welcomed with open arms.
It means the lead generation SYSTEM is working.
Because if done right an effective lead generation SYSTEM should do two things:
- Attract leads
- Filter out unqualified leads (dickheads)
… And in my book, the swearing used in my system has just hit number two on the head.
Truth is, I swear a lot.
The men here inside of The Fellowship swear a lot.
… and therefore if you don’t like swearing you are not the kind of self-made man that will fit in around this table.
In fact when we catch up next week, in person for our monthly Think Tank, I will guarantee you that some will have said “Fuck” before 8am.
- I’m not saying it’s right.
- I’m not saying it’s wrong.
- It is what it is, and I can choose to speak how I speak inside of my business.
It’s why I STRATEGICALLY and INTENTIONALLY swear in emails, in videos’ and throughout my lead generation process.
To save me time, money and energy by filtering the bad leads (and dickheads) out.
Swearing is just one of the filters I use in this business, and there are many others.
The point though is this…
Good lead generation should STRATEGICALLY and INTENTIONALLY filter for you.
It’s how the men here inside of The Fellowship get results, by filtering the dickheads out.
Anyway, more on lead generation tomorrow.
Which reminds me, I currently have a single opening in The Fellowship, which might have your name on it.
I will only ever have 30 good men around the table, and as of right now I am considering applications for this seat from those that have committed to make the decision to apply.
When you complete an application, and if you are pre-qualified, you and I will speak on the phone.
… If I think you are a good fit for the group, and if you cut the mustard you can choose to join us.
The way I see it, you’ve nothing to lose and everything to win.
Make More. Provide More. Be More.