Seems Oli doesn’t forget:
“Charlie, I remember you emailed a stark warning last year about the reliance on one form of advertising and the pending implosion of Facebook ads. Well, 12 months on and after the iOS update it looks like you were right. Trouble is I didn’t listen – now what?!? HELP – please :-)”
Well, Oli, I hate to say I told you so – but I told you so!
… Anyway, I’ll save the smug arsehole rhetoric for now, and instead try and help give him and you, some insight on the current lay of the land.
See the this whole Facebook iOS debacle only goes to prove an old Dan Kennedy’ism:
“They ALL go lame, always.”
Now, that goes for:
- … Employees
- … Customers
- … And advertising platforms.
It’s why in my experience a reliance on one thing or one person is always dumb-fuckey of the highest order.
And probably why the “golden shower” of insight shared by one Fellowship member, at last month’s Think Tank, is so relevant to avoid getting killed in the current cross-fire.
It comes down to STACKING multiple media.
… Or in other words, using more than just Facebook to get money over the line and through the door.
Their NEW sales process:
- Facebook and Linked-In Ads
- Printed Brochure
- Email Follow-Up
- Box Sent In The Post
Up by 400% over the last 12 months.
… And that’s during a pandemic and in a market that was heavily hit!
Now, it goes without saying that not every man in this tribe will get results like that.
But it does show what is possible in this game when you have the iron disciple to double down and do the opposite of most would consider sensible:
- Stacking multiple media
- Aggressively ignoring everyone else
- Standing shoulder to shoulder with other men who get it
Anyway, nuff said on that.
Now quickly and before I go, it seems that on top of Oli, Sue’s also been getting hammered by men of action who have questions about deciding to apply for The Fellowship.
So encase you’re one of those men, and encase you too have questions too about starting to get results like this:
Then your next best step is to request a Guidebook and Information pack on The Fellowship, here:
Chances are it will be the one thing that separates the reason from the madness in today’s fucked up blur of boom or bust.
It’s as simple as clicking the link below and letting me know where you want Sue to send it:
She will then stick one in an envelope so you can see first hand what all the fuss is about.
Make More. Provide More. Be More.